$this->textdomain_loaded = true; * @var array A strong deductive argument for logos-based reasoning will be composed of provable facts that can reach a provable conclusion. if ( ! Learn more about Reading strategy, refer to the link: If you wanted to persuade people to go vegetarian, the middle of a hot dog-eating contest is probably not the right time. I've been kicking all my life; I should be able to score a goal, he thought. // As of 4.6, deprecated tags which are only used to provide translation for older themes. This is a broad term that is used to define the planned actions which is helpful for readers to change print to meaning. * @param int $depth Optional. * } } * @since 3.4.0 . if ( $this->template != $this->stylesheet ) { Viewers could vicariously "break free" from the time loop of everyday life to party for the summer. $value = sprintf( '%2$s', $this->display( 'AuthorURI', true, $translate ), $value ); Answer: Kairos is a persuasive strategy that involves using the right timing or seizing the opportune moment to deliver a persuasive message. 'Stylesheet', uasort( $themes, array( 'WP_Theme', '_name_sort_i18n' ) ); break; * @param int $blog_id Optional. is_wp_error( $this->errors ) || ! 'blavatar' => __( 'Blavatar' ), case 'Status': However,changing an audience's emotion based on false or misleading informationis often seen as manipulation rather than persuasion. Move along. $theme_file ) ) { * @since 3.4.0 Default 'page'. public function load_textdomain() { $this->textdomain_loaded = false; * $path = $stylesheet_directory; public function is_allowed( $check = 'both', $blog_id = null ) { /** /** * False on failure. } This makes it an example of pathosthe ad is trying to make us feel a certain way. /** , going to make it to the finals without me, Mahim worried as he thought about the upcoming soccer game. public $update = false; Red is a color commonly associated with passion. static $allowed_themes = array(); In addition to authority figures and celebrities, according to Aristotle, were more likely to trust people who we perceive as having good sense, good morals, and goodwillin other words, we trust people who are rational, fair, and kind. } 'theme_root', return; Our mission is to make the production experience more streamlined, efficient, and pleasant. * being absolute paths. 'block_theme' => $this->block_theme, 'Tags' => 'Tags', * @since 5.3.0 Added the Twenty Twenty theme. If so, now might not be the right time to get your commercial out there. * Returns the absolute path to the directory of the theme root. ! Now that the kairos definition is lodged in your skull, well refine a more practical kairos meaning in the next section. } $post_templates[ $type ][ $file ] = _cleanup_header_comment( $header[1] ); * * Returns array of stylesheet names of themes allowed on the network. If an argument tries to change your emotions, whether by making you sad, happy, angry, or something else entirely, its a good indicator that its using pathos. /** * @since 3.4.0 if ( 'both' === $check || 'site' === $check ) { You dont have to be famous to use ethos effectively; you just need whoever youre persuading to perceive you as rational, moral, and kind. * @param string[] $post_templates Array of template header names keyed by the template file name. $post_templates = $this->get_post_templates(); if ( ! /** return $this->get_screenshot( 'relative' ); * } * __( 'The "%s" theme is not a valid parent theme.' That doesnt mean that it is less effectivemany scientific concepts we accept as truth are inductive theories simply because we cannot travel back in time and prove thembut rather that inductive reasoning is based on eliminating the impossible and ending in an argument that is based in sound logic and fact, but that may not necessarily be provable. $this->cache_hash = md5( $this->theme_root . You can see how critical it is to include kairos in your content strategy. $_child->errors = new WP_Error( * @param string $theme_root Theme root. You can always combine the modes of persuasion with literary devices to make your arguments even stronger! public function get_post_templates() { } * @param string $offset Property to get. . * @param string $header Theme header. $allowed = self::get_allowed_on_network(); // If you screw up your active theme and we invalidate your parent, most things still work. '/' . } * * Otherwise, the get_template() is the same as get_stylesheet(). */ * @since 4.5.0 case 'author': 'Screenshot', After a while, though, the side effects rear their savage heads. If we reverse the claim and say that all women pick their noses, and Kelly is a woman, therefore Kelly must pick her nose, that would be more sound logic. if ( is_file( $path_to_index_block_template ) && is_readable( $path_to_index_block_template ) ) { * @since 4.7.4 'template' => $this->template, foreach ( $stylesheets as $stylesheet ) { if ( 'both' === $check || 'network' === $check ) { * Whether the theme has been marked as updateable. The dichotomies, expanded upon after Aristotle, are: Note that these can work in either direction; its not just about swaying an audience from a negative emotion to a positive one. * for all other URLs returned by WP_Theme, so we pass it to the public function $value = $this->markup_header( $header, $value, $translate ); foreach ( array( 'theme', 'screenshot', 'headers', 'post_templates' ) as $key ) { * switch ( $offset ) { } * @return string|array|false Processed header. 'ThemeURI' => 'Theme URI', 'theme', // Handle a numeric theme directory as a string. * @return string Absolute path of the template directory. /** /** foreach ( $value as &$tag ) { * return $this->get( 'Name' ); $this->template = $this->stylesheet; An array for Tags if `$markup` is false, string otherwise. Though this commercial doesnt go out of its way to tell you the benefits of M&Ms, it does forge a connection between M&Ms and Christmas, encouraging people to purchase them around the holidays. */ $path .= $domainpath; Enhance your persuasion by better understanding ethos, pathos, logos, and kairos. * @var bool if ( empty( $file ) ) { strategies for building ethos. $this->cache_add( */ if ( ! * @param array|string $data Data to store /** * @return string URL to the stylesheet directory. Logos often appears in tech advertisements, such as this one for the iPhone XS and XR. Manage video production timelines, tasks, storyboards, shot lists, breakdowns, call sheets. If the argument is based on a specific day or context, such as Valentines Day or appealing only to a select group of people, such as people with dogs, its more likely to be kairos. $this->headers_sanitized = $this->cache_get( 'headers' ); } if ( is_admin() && $allowed_themes[ $blog_id ] ) { Historians or those well-versed in politics might make different arguments about why audiences should vote, but in this case, the goal is to inspire people. * * Adds theme data to cache. * @package WordPress esc_html( $this->template ) */ Think about: She does look fashionable and the ad mentions stylists, so its possible that this is ethos. It all comes down to timing. // Parent theme is missing. */ if ( $this->get( 'AuthorURI' ) ) { * Whereas logos and ethos appeal to our mental capacities for logic . $this->cache_add( Pathos is possible, but despite having a heavily made-up model, this ad is far less about sex appeal than the previous one. And these ads are effectivethe campaign raised millions of dollars for ASPCA. If you have specific experience or education related to your issues, mention it in some way. In this advertisement released by the Salvation Army of South America, it depicts a women wearing "The Dress", the result of a 2015 wide-spread social media craze. The term comes from the Greek for "right time," "opportunity," or "season." Modern Greek also defines kairos as "weather." A kairos appeal depends a great deal on knowing which way the wind blows. * case 'Tags': Kelly is a woman, therefore all women must pick their nose. isset( $this->headers_sanitized ) ) { * } Analyzing and interpreting data 5. */ wp_cache_add_global_groups( 'themes' ); $default_theme_slug = array_search( $this->headers['Name'], self::$default_themes, true ); $stylesheets = array( $stylesheets ); case 'Stylesheet Files': These techniques also go by other terms: rhetorical appeals, persuasive strategies, and modes of persuasion. 'theme_not_found', '-' . * Returns the theme's post templates. if ( ! $value = array_filter( array_map( 'trim', explode( ',', strip_tags( $value ) ) ) ); if ( $search_parent && $this->parent() ) { 'twentytwentytwo' => 'Twenty Twenty-Two', } } Would buying time during the Oscars be a better fit? In effect, kairos means choosing the correct rhetorical device to match the audience and space in which youre attempting to persuade. $screenshot = $this->cache_get( 'screenshot' ); Zero if they fall equally. * It is mostly used in rhetoric but is also common in Christian theological presentations. Then understand kairos so you can strike at the right time. Which rhetorical appeal will you explore next? } */ * * @param WP_Theme $b Second theme. } elseif ( $directories && isset( $directories[ $this->template ] ) ) { ID of the site. * Disables a theme for all sites on the current network. } 'UpdateURI' => 'Update URI', '/index.php' ) ) { $theme_root = $this->theme_root; $this->load_textdomain() ) ) { If you want to do the opposite, make sure to draw attention away before dropping the info you want to downplay. } B. return $this->get_template_directory(); */ */ * -1 depth is infinite. $template_directory = $this->get_template_directory(); private static function _name_sort_i18n( $a, $b ) { * $theme_file ) ) { array( Get ready to hone your timing to make stronger advertising videos. */ It is one of two words that the ancient Greeks had for 'time'; the other being chronos ().Whereas the latter refers to chronological or sequential time, kairos signifies a proper or opportune time for action. Youve watched the kairos examples in this article. * @return string|array Translated value. } Learn how to develop an idea that fits your brand, write a script, and shoot a commercial like a pro. } Obtaining, evaluating, and communicating information 'stylesheet' => $this->stylesheet, Cancel things out. if ( $this->parent() ) { If youre hoping for a viral commercial, here are some tips on how to make a shareable commercial. What mode of persuasion is this? Let it slide. $value = wp_kses( $value, $header_tags ); ASPCAs commercials are some of the most infamous examples of pathos in advertising. If somebody is offended that youve asked them for something, you can try making them feel sorry for you by turning indignation into pitythats manipulation. if ( is_int( self::$persistently_cache ) ) { private $textdomain_loaded; '/' . * 'errors' => $this->errors, 'Template' In the next kairos example, Bacardi seized the moment to launch a campaign that encourages consumers to, well, seize the moment. !== $parent_dir && file_exists( $this->theme_root . return (array) apply_filters( 'site_allowed_themes', $allowed_themes[ $blog_id ], $blog_id ); $theme_file, self::$file_headers, 'theme' ); * of the child theme's files. */ After all, the best way to answer the question, What is kairos? is by sharing effective, modern kairos examples. $this->template; * Returns reference to the parent theme. A logic-based argument appeals to a persons sense of reasongood logos-based rhetoric will persuade people because the argument is well-reasoned and based in fact. $_child->cache_add( } */ __( 'The theme defines itself as its parent theme. if ( ! * - `theme_attachment_templates` What does kairos mean? } } $theme = wp_get_theme( $slug ); 'title' => true, '/' . */ 'template' => $this->template, Mahim ignored the shivers and the sweat and got out from under the blanket to get dressed. 'seasonal' => __( 'Seasonal' ), delete_option( 'allowed_themes' ); Used to control the $theme->translate_header( 'Name', $theme->headers['Name'] ); // Cached for sorting reasons. 'twentynineteen' => 'Twenty Nineteen', $allowed_themes[ $blog_id ] = get_option( 'allowed_themes' ); /** Kairos is a rhetorical strategy that considers the timeliness of an argument or message, and its place in the zeitgeist. $this->cache_add( 'post_templates', $post_templates ); * with `$relative_path`, with the values being absolute paths. * @since 5.8.0 Include block templates. if ( $translate ) { 'brown' => __( 'Brown' ), private function markup_header( $header, $value, $translate ) { 'Title', * Sanitizes a theme header. 'block_theme' => $_child->is_block_theme(), * @since 3.4.0 public function get_stylesheet_directory() { } $this->parent : false; In this case, celebrities like Michelle Obama, Lin-Manuel Miranda, and Janelle Mone discuss the importance of voting. switch ( $header ) { ) * @param string $offset Property to check if set. case 'stylesheet_dir': foreach ( $post_type as &$post_template ) { $value = esc_url( $value ); private static $default_themes = array( Therefore, Kelly likely has a cold. // If we are a parent, then there is a problem. * parent theme's files. 'RequiresWP' => 'Requires at least', */ * @since 3.4.0 'template' => $this->template, ) $this->stylesheet ); /** $result ); } is_array( $post_templates ) ) { } * @return bool For your own writing, you can skillfully employ kairos by doing the following: Examine the rhetorical situation, the factors that create that particular moment. } case 'Parent Theme': return $this->theme_root_uri; Defaults to absolute URI. ACT Writing: 15 Tips to Raise Your Essay Score, How to Get Into Harvard and the Ivy League, Is the ACT easier than the SAT? If talented, famous people like this are taking the time to vote, it must be important! private $headers = array(); $this->block_theme = false; */ * * } What was trickle-down economics? How was this theory employed during the Great Depression, and to what extent was it successful? Heres that kairos example from Pampers. /* translators: %s: Theme directory name. Please check the %s header.' * @param string $value Value to sanitize. 'errors' => $this->errors, * @param WP_Theme $theme The theme object. * The 'Template' header is only good for what was written in the style.css, while break; case 'Name': return $this->display( 'Author' ); '-' . // 'author' and 'description' did not previously return translated data. break; $extensions = (array) $extensions; If you run into trouble, you can always ask questions about what youre seeing, hearing, or reading to understand what mode of persuasion its using. * * * @since 3.4.0 ) There are two common approaches to logos: deductive and inductive arguments. $post_template = $this->translate_header( 'Template Name', $post_template ); $theme_root_template = $cache['theme_root_template']; */ You can use dozens of filters and search criteria to find the perfect person for your needs. /** This action is documented in wp-includes/theme.php */ $this->errors = new WP_Error( 'theme_paused', __( 'This theme failed to load properly and was paused within the admin backend.' $value = wp_kses( $value, $header_tags_with_a ); And just like real-deal commercials, truly great ones are a rarity. /** public function display( $header, $markup = true, $translate = true ) { Here are some ways in which kairos can be used as a persuasive strategy: Addressing timely issues: One way to use kairos is to address issues that are currently in the news or are of immediate concern to . #[ReturnTypeWillChange] /** * Constructor for WP_Theme. Even regular, everyday people can work, particularly when combined with pathos, to appeal to you based on a mutual connection you have. '/' . } * @param bool $search_parent Optional. * @var string $this->textdomain_loaded = load_theme_textdomain( $textdomain, $path ); 'Theme Root', Though you may not have heard the term before, ethos is a common concept. is_readable( $this->theme_root . 'Tags', return $this->get_theme_root_uri(); The post being edited, provided for context. /* translators: %s: Theme directory name. // If themes are a persistent group, sanitize everything and cache it. Pampers captured this trend by featuring famous new dads John Legend and Adam Levine in a Super Bowl commercial. case 'Description': * Flag for whether the theme's textdomain is loaded. Ask questions; get answers. /** * @since 6.1.0 Added support for `Update URI` header. return $this->theme_root; 'Status', * ); Whether to return parent files. The Sophists stressed the importance of structuring rhetoric around the ideal time and place. private $theme_root; * */ * * */ */ Kairos is a reading strategy that can be used to help identify and interpret the implicit meaning of a text. Sad imagery is an example of pathos, which appeals to emotion. case 'description': * @since 3.9.0 * Levines band Maroon 5 even performed at that years Super Bowl Halftime Show. } } More and more people are flocking to the small screen to find daily entertainment. if ( empty( $value ) ) { 'tan' => __( 'Tan' ), $depth ) { switch ( $header ) { It can work wonders for your ad campaign but it might work even more when used in combination. When you reveal material you hope to downplay in your own video advertisements, you can be a bit more delicate than this kairos example. * ); } The 5 Strategies You Must Be Using to Improve 160+ SAT Points, How to Get a Perfect 1600, by a Perfect Scorer, Free Complete Official SAT Practice Tests. */ Check out our top-rated graduate blogs here: PrepScholar 2013-2018. The concepts of ethos, pathos, logos, and kairos are also called the modes of persuasion, ethical strategies, or rhetorical appeals. Inquiry-based learning, if front-loaded well, generates such excitement in students that neurons begin to fire, curiosity is triggered, and they can't wait to become experts in answering their own questions. * @return string[] Array of stylesheet names. is_multisite() ) { 'responsive-layout' => __( 'Responsive Layout' ), * Expiration time for the themes cache bucket. * Searches in the stylesheet directory before the template directory so themes 'template' => $this->template, get() is not ideal. } An array for Tags header, string otherwise. * Returns the theme's post templates for a given post type. public static function get_core_default_theme() { } foreach ( $themes as $stylesheet => $theme_data ) { } private static $cache_expiration = 1800; * - `theme_post_templates` For example, all people with a cough have a cold. * The directory name of the theme's files, inside the theme root. No longer a bizarre sight. Everything plugs along smoothly. However, take a look at that statistic. $this->template = $this->stylesheet; && ! When they speak of the importance of voting, audiences listen because they like what these figures have to say. } return $this->get( $offset ); * public function get( $header ) { */ Kairos means taking advantage of or even creating a perfect moment to deliver a particular message. case 'Description': * @param string $key Type of data to retrieve (theme, screenshot, headers, post_templates) * @param string|string[] $stylesheets Stylesheet name or array of stylesheet names. In modern Greek, kairos also means 'weather' or 'time'.. */ if ( $domainpath ) { Standalone themes need to have a %1$s or %2$s template file. /** private function cache_get( $key ) { 'Stylesheet Dir', * @since 4.7.0 Added the `$post_type` parameter. But if they take the time to tell you a story about how many animals go extinct because of deforestation, or even about how their fundraising efforts have improved conditions in the rainforests, you may be more likely to donate because youre emotionally involved. Again, we dont know who the model is, and perfume isnt going to make us look like her, so we can count ethos out. private static function scandir( $path, $extensions = null, $depth = 0, $relative_path = '' ) { * - `theme_page_templates` sprintf( * $allowed_themes = get_site_option( 'allowedthemes' ); 'abbr' => array( 'title' => true ), "/screenshot.$ext" ) ) { * Translation files are not inherited from the parent theme. 'theme_no_parent', break; * @return bool Whether the theme is allowed for the network. '/index.php' ) ) { } $files[ $relative_path . 'stylesheet' => $this->stylesheet, Defaults to current site. Defaults to current site. $this->headers['Name'] .= '/' . * @since 3.4.0 // Set the parent, if we're a child theme. return true; $this->$key = $cache[ $key ]; $this->block_theme = false; * @since 3.4.0 } else { 'classic' => 'WordPress Classic', $theme_root_template : $this->theme_root, $this ); } * @param bool $translate Optional. '/' . __( 'https://developer.wordpress.org/themes/advanced-topics/child-themes/' ), * @var string Teigen asks at the end, Must we do this every time? Looks like dads change diapers a lot in these families. */ Defaults to a flat scan (0 depth). It makes perfect sense, making you more likely to buy it, rather than changing your habits to remember to water your plants more frequently. $post_templates[ $type ] = array(); * * @since 3.4.0 __( 'The parent theme is missing. * Cached due to sorting functions running over the translated name. if ( ! * $files = (array) $this->get_files( 'php', 1, true ); ) Default empty. return $this->get_screenshot( 'relative' ); For example, we need energy to live. } A theme with the error of 'theme_not_found', * @since 5.9.0 public function exists() { case 'RequiresPHP': * This site is using cookies under cookie policy . } elseif ( ! An argument at the wrong time or to the wrong audience will be wasted; to be effective, you must also consider when you are speaking and to whom. 'light' => _x( 'Light', 'color scheme' ), ) In essence, kairos asks you to consider the context and atmosphere of the argument youre making. * @param string $relative_path Optional. By brushing unpleasant details under the rug, the makers of this video define kairos wait for the right time to convey the information. */ * @return string URL to the template directory. } } However, a valid but not entirely sound argument can also be effectivebut be wary of shifting from persuasion to manipulation! } 978.369.5500 marketing@obriencommercial.com Mon - Fri: 8:00am - 5:00pm * * @since 3.4.0 * 'allowed_themes' keyed things by name. ( $this->errors() && in_array( 'theme_not_found', $this->errors()->get_error_codes(), true ) ); Inductive reasoning creates a hypothesis that can be tested; its conclusion is not necessarily true, but can be examined. * Headers for style.css files. 'a' => array( */ How can you influence or counteract that? $this->cache_hash, 'themes' ); * @since 3.4.0 FORBIDDEN FRUIT has a connotation of sensuality. } elseif ( ! // Initialize caching on first run. } */ restore_current_blog(); if ( $current ) { case 'Author': /** $this->name_translated = translate( $value, $this->get( 'TextDomain' ) ); *)$|mi', file_get_contents( $full_path ), $type ) ) { esc_html( $this->stylesheet ) case 'Name': && ! static $keys = array( * * } else { * Now that youve had some exposure to how ethos, pathos, logos, and kairos function and what they can do, you can test your ability to recognize them using the images below! Answer: Kairos is timeline, appropriateness, decorum, symmetry, balance awareness of the rhetorical situation or "the circumstances that open moments of opportunity". /** * if ( isset( $this->textdomain_loaded ) ) { return $this->stylesheet; } $this->cache_hash, $data, 'themes', self::$cache_expiration ); } 'errors' => $_child->errors, $network = (array) apply_filters( 'network_allowed_themes', self::get_allowed_on_network(), $blog_id ); * @param string|string[] $stylesheets Stylesheet name or array of stylesheet names. As you might have guessed from the sound of the words, ethos, pathos, logos, and kairos go all the way back to ancient Greece. It originally aired on one of the biggest commercial days of the year, Super Bowl Sunday. $this->stylesheet = basename( $this->theme_root ) . * Otherwise, 'stylesheet' is the same as 'template'. return $this->get_stylesheet_directory_uri() . } if ( isset( $this->name_translated ) ) { * file_exists( $this->theme_root . case 'title': If an audience is experiencing one emotion and its necessary to your argument that they feel another, you can counterbalance the unwanted emotion with the desired one. */ Moreover, Kairos can be used as an inquiry strategy by using it to seize the opportunity at a particular moment after creating awareness. } else { Were here to help. * @param string $header Theme header. $tag = $tags_list[ self::$tag_map[ $tag ] ]; * @param string $uri Type of URL to return, either 'relative' or an absolute URI. continue; * The main screenshot is called screenshot.png. * of the parent theme's files. } else { Sex appeal is one of the biggest examples of pathos in advertising, appearing everywhere from makeup ads to car commercials to hamburger advertisements. 'We need tips from you for tomorrow,' Saunak said . * @param string[]|string $type Optional. Learn more about Reading strategy, refer to the link: explains the order of the story/ you can use it to list events in order. /** * @return bool 'stylesheet' => $this->stylesheet, 'title', 'headers' => $this->headers, break; Well played, Pampers. The same is true of social media influencers, whose partnerships with brands can have huge financial benefits for marketers. Need help understanding the historical context forThe Great Gatsby to perfect your kairos-based argument? * Absolute path to the theme root, usually wp-content/themes $blog_id || ! is_array( $this->headers_sanitized ) ) { * * @since 4.4.0 Added the Twenty Sixteen theme. foreach ( array_keys( $this->headers ) as $_header ) { $domainpath = $this->get( 'DomainPath' ); continue; Another approach to logos-based rhetoric is inductive reasoning, which, unlike deductive reasoning, results in a probable argument rather than a definite one. You'll give your message a boost if you also involve the "hidden" strategies of kairos and telos. 'gray' => __( 'Gray' ), Kairos isn't just about the time of pop culture or shifting social norms, it can also rely on technology. ) } elseif ( ! public function get_page_templates( $post = null, $post_type = 'page' ) { return $this->get_theme_root(); 'fluid-layout' => __( 'Fluid Layout' ), It doesnt matter that theyre not politicians or political scientists; audiences find themappealing and genuine. /** * @var WP_Theme ); } * @since 4.5.0 file_exists( $this->theme_root . delete_option( 'allowed_themes' ); * Returns the URL to the directory of a theme's "stylesheet" files. Inductive reasoning is based on generalizations. * @since 3.4.0 case 'Name': * * return $this->offsetGet( $offset ); * child theme's files. * Most audiences wont know what an A12 bionic neural engine is, but it sounds impressive. (In the case of child Nothing unusual. 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